Visual Design Best Practices

When creating visual designs for a web project at Yoobee School of Design, you should:

• Create a clear visual hierarchy
• Define functional regions of a page
• Group page elements that are related so you can see structure in the content
• Keep a consistent design approach to build rhythm and unity
• Remember contrast, repetition, alignment and proximity (C.R.A.P)
• Be details-focussed with high fidelity mockups using a “pixel-perfect” approach
• Use images that create a mood
• Consider building page elements around imagery
• Take advantage of the psychological impact of color in design and consider appropriate colour combinations
• Use a variation of design techniques (such as layout options, patterns, textures, etc) if your design is too one-dimensional